A Study on Customer Satisfaction on Bsnl Mobile Services

1.0 INTRODUCTION 1.1 Statement of Problem A study has been conducted in order to understand the Customers opinion and Satisfaction level of Mobile Services of BSNL in East Godavari District, researchtitledâ€Å"A STUDY ON CUSTOMER SATISFACTION FOR BSNL MOBILE SERVICES IN RAJAHMUNDRY REGION†has been conducted. 1.2 Importance of the Study In todays competitive business world and challenging economy, retaining your customer base is critical to your success. If you dont give your customers some good reasons to stay, your competitors will give them a reason to leave. Customer retention and satisfaction drive profits. Its far less expensive to cultivate your existing customer base and sell more services to them than it†¦show more content†¦* This research was conducted from July 2012- August 2012. * The respondents from Rajahmundry, Kakinada and Pithapuramhave been taken for this study and hence the scope of the study is limited to BSNL customers of Rajahmundry division. 1.5 Research Methodology * DATA SOURCE In this study Primary data and secondary data have been used. Secondary data have been collected from Internet and company. * RESEARCH APPROACH Primary data have been collected through surveys.Data collection has been done through the use of structured questionnaire. * SAMPLING Convenient Sampling method has been adopted for this study. * Researcher has taken respondents from Rajahmundry,Kakinada and Pithapuram for this study. * The researcher has chosen 195 from Rajahmundry, 107 from Kakinada and 68 from Pithapuram. * The researcher had prepared a Questionnaire both open and close ended questions to elicit responses for the following areas: i. Location. ii. Age. iii. Occupation. iv. Monthly Income. v. Mobile Usage. vi. Mobile service Usage. vii. Feedback on the various services provided by BSNL 1.6 Limitations of the Study * Study had been conducted only in a few areas ofShow MoreRelatedMarket Research on Lux Soap4035 Words   |  17 PagesApproved By: ______________ Date:-9TH September 2012 : A PROJECT REPORT ON MOBILE NUMBER PORTABILITY For MARKETING RESEARCH By GROUP 1 Group 1 :- Abhijit Basak – 236 Paromita Tarafder- 262 Ajay Kumawat – 254 Benu Gulati – 242 Ajay Sing Chauhan– 190 Deepak Kuntwal–248 Abstract In recent years, the adoption of mobile phones has been exceptionally rapid in many parts of the world, and especially inRead MoreRole of Crm in Telecom Sector 5340 Words   |  22 Pagesstrategies used by various telecom service providers.In today’s world of cutthroat competition, it is very essential to not only exist but also to excel in the market. Today’s market is more more complex so, to survive in the market the companies not only have to satisfy its customers but also delight them. The objective of many marketing strategies has been building the customer’s commitment to a brand or a dealer. This lays emphasis on: †¢ Creating customer satisfaction -delivering superior qualityRead Moreâ€Å"Role of Crm in Telecom Sector†5349 Words   |  22 Pagestelecom service providers.In today’s world of cutthroat competition, it is very essential to not only exist but also to excel in the market. Today’s market is more more complex so, to survive in the market the companies not only have to satisfy its customers but also delight them. The objective of many marketing strategies has been building the customer’s commitment to a brand or a dealer. This lays emphasis on: †¢ Creating customer satisfaction -delivering superior quality products and services. †¢ BuildingRead MoreA Comparative Study Between Airtel and Vodafone Users in City of Mumbai. by Prof. Vinay Pandit Lala Lajpat Rai College Mumbai2795 Words   |  12 Pages A COMPARATIVE STUDY BETWEEN AIRTEL AND VODAFONE USERS IN CITY OF MUMBAI. The Indian telecommunications Network with 250m telephone connections is the fifth largest in the world and is the second largest among the emerging economies of Asia. Today it is the fastest growing market in the world and represents unique opportunities for UK companies in the stagnant global scenario. Tele-density, which was languishing at 2% in 1999, has shown an impressive jump to 9.5% in 2006 and 10.5% in 2007 and isRead MoreComparative Analysis of Vodafone and Airtel Services in Pune Region5708 Words   |  23 PagesA PROJECT REPORT ON COMPARATIVE ANALYSIS OF VODAFONE AND AIRTEL SERVICES IN PUNE REGION BY SHRIKANT HAWA SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL FULFILLMENT OF BACHELORS OF BUSINESS ADMINISTRATION INDIRA COLLEGE OF COMMERCE SCIENCE PUNE (2005-2008) CERTIFICATE We hereby certify that Mr. Shrikant Hawa is a bonafide student of our institution passing out course of Bachelor of Business Administration from University of Pune for the year 2007-2008 with specialization in Marketing. The projectRead MoreBsnl Change Management Strategy2622 Words   |  11 PagesBSNL competitive portfolio Change Management M Ramesh, marimuthuramesh@rediffmail.com Synopsis: Bharat Sanchar Nigam Ltd. formed on 1st October „2000, is one of the largest leading public sector units providing comprehensive range of telecom services in India. They operate under 13 different brands. Their customer base as on July 31, 2011 was at 95.14 Million. BSNL has an installed Network in the country comprising about 43.74 million line basic telephone capacity, 8.83 million WLLRead MoreBsnl Casestudy6105 Words   |  25 PagesMANAGEMENT OF ORGANISATIONS A CASE STUDY OF BHARAT SANCHAR NIIGAM LIMITED INTRODUCTION Bharat Sanchar Nigam Ltd (BSNL), the corporate version of erstwhile DOT, came to existence on 1st October 2000. Ever since the formation of BSNL, the Indian telecommunications scenario has been transforming itself into a multi-player, multi-product market with varied market sizes and segments. Within the basic phone service the value chain has split into Basic services, long distance players, and internationalRead MoreStudy on Customer Satisfaction and Attitude Towards Idea and Vodafone3185 Words   |  13 PagesINTRODUCTION 1.1 OVERVIEW We live in an era where telecommunications services hold a central role in every sphere of our lives (Came, 1984). Marketers argue with compact confidences that these emerging technologies have the ability to develop our lives and improve it in many ways (Risto, 2002). Moreover, it has facilitated the instantaneous cost reduction and quality improvement by offering different services by the companies (Douligeris and Pereira, 1984). The deregulation in the INDIAN telecommunicationRead MoreLiterature Review on Acceptance Level of Different Service Providers in University Campus3074 Words   |  13 PagesIntroduction Mobile  phones, which were introduced around a decade ago  in1995–1996  in  India, are becoming the dominant means of accessing communication. At the end of 2005–2006, there were 90 million  mobile subscribers  in  India  in  comparison to 50 million subscribers for landlines. Indian mobile subscriber base has now reached 617.53 million users, while number of telephone subscribers (wire line wireless) in India has increased to 653.92 million for month of May 2010.the increase  in  mobile  phones hasRead MoreAirtel a Study of Consumer Satisfaction on Airtel4474 Words   |  18 PagesA STUDY ON â€Å"CUSTOMER SATISFACTION ON MOBILE POSTPAID CONNECTION† AT BHARTI AIRTEL LIMITED (HYDERABAD) A Project Report submitted to VISHWA VISHWANI Institute of Systems Management (AICTE) In partial fulfillment of requirement for the award of POST GRADUATE PROGRAM (DEGREE) IN BUSSINESS MANAGEMENT for the 2006-08 session Submitted By: RAJU SHANKAR Reg. No. - 2014 VISHWA VISHWANI Institute of Systems